This illustration concept positions the brand as a protector of nature, using the elderly characters to represent wisdom and long-term sustainability.

The concept uses stylized, textured illustrations to portray a lifetime of expertise.

The elderly figures symbolize the wisdom of traditional organic farming, ensuring that the Earth’s brightest flavors are preserved for future generations.

The contrast between the small human figures and the massive oranges emphasizes the importance and “larger-than-life” flavor of the organic ingredients.

The warm oranges and sun-yellows evoke a sense of ripeness and vitality, while the deep greens represent the healthy, striped fields of a sustainable farm.

The grainy, “printed” texture of the artwork adds a tactile, rustic feel that aligns with organic, non-industrial products.